Tuesday, July 29, 2008
There's a great article in the business mag Fast Company this month about Procter & Gamble's new efforts toward greening their products ("P & G's Chemistry Test"). Written by Melanie Warner, it questions the earnestness of P & G's efforts when many other products it makes still contain questionable chemicals like phthalates.
Bottom line? A product like Tide Coldwater is great for reducing our reliance on hot water for washing (and therefore reduces our carbon footprint). But if it's fragranced with chemicals that may be reproductive toxins, the production of which pollutes ground water, is the effort any more than one step forward and two steps back? In other words, is P & G just greenwashing?
It's a strong article and recommended reading for those of you following these important, and under-reported, issues.