Saturday, February 11, 2006

Greenjeans in Metropolis Magazine


I am very excited to report that we have been featured in the March 2006 issue of the smart and fabulous Metropolis magazine (p. 109, on newsstands soon)!

In his regular section "Productsphere," Paul Makovsky writes this month about "indie retail" and "curated shopping," profiling a handful of shops from coast to coast who "offer shoppers unique items in an age of mass production" and "promise to be retail tastemakers." He writes, "Unlike the pop-up retail trend -- low-maintenance stores that appear temporarily in urban areas -- boutiques that mix local and global designs are in it for the long haul, acting as incubators for lesser-known talents with bright futures." Yes indeedy.

Greenjeans is one of the three New York "indie retailers" featured (and actually we're all in Brooklyn), along with The Future Perfect in Williamsburg and Matter on 5th Ave. in Park Slope. It is good company to keep.

About us, Makovsky writes: "Inspired by the Arts and Crafts movement, the Mingei movement of Japan, and the Shakers, Amy Shaw and Jae Kim opened this shop last year to promote craftsmanship, sustainability, and conscientious living in the urban market. Greenjeans carries the work of independent artisans such as Brian Braskie, whose Canterbury Rocker (pictured) is made in the Shaker tradition and is available in cherry or curly maple with a woven cotton-tape seat that comes in four patterns and 14 colors."

We are thrilled to be in Metropolis and are grateful to Makovsky for the recognition. It is an honor.

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2 comments:

rena said...

Yay good job Amy and Jae! And go Brooklyn!!

Mad said...

Great ink, you guys! Go Amy and Jae!