Saturday, September 27, 2008
If you run a "green" business, you probably want to avoid the pitfalls of greenwashing. And if you're a consumer of "green" products and services, you probably want to avoid the pitfalls of buying into greenwashing.
Luckily, the London-based sustainablility communications firm Futerra has released a very thorough guide to greenwashing, describing what it is and how to avoid being perceived as a greenwasher yourself (assuming your green efforts are in earnest, of course!).
Download the Greenwash Guide here.
It's a helpful resource to be sure, although I have one criticism: I think some of their graphic design, with it's pseudo-hand-drawn graphs and charts, might fall into the realm of hand-washing...?